Baby announcement ideas from us to you
We’ve brought you ideas for a heart fluttering topic. Announcing the arrival of a new little family member is one of the most beautiful moments in any family’s life. Parents often spend days planning the most memorable way to share the news, sometimes choosing a different reveal for each relative. We want to create unforgettable moments for all our loved ones, gifting them the news of our child as the most precious present.
The ideas are endless. You can go for decorations, or if you prefer straightforward and simple, a single sentence at the right moment can be enough. Everyone chooses the surprise that feels most exciting based on their own taste and values. With this article, we’d love to help you land on an announcement that fits you and your loved ones best.
Who do you want to tell, when, and in what order
If you do not want to rush the planning, it is best to move step by step. If your partner does not know anything yet, dream up their Big Day first, because you will have time afterwards to work out the rest of the family surprises together and decide on the timing.
You probably already sense how much you want the wow factor, or whether you prefer to keep things low key. You know which approach will feel most like you, the one you can both totally own.
Announcing the baby to your partner

You are preparing for the most special moment. What would feel just right for them?
The less is more idea can be especially true for some men. Your partner will likely focus on the message itself, but the way you share it will be exciting too, especially if you reveal the facts with a playful touch that dawns on them bit by bit.
Here are a few ideas for different styles and moods:
- A simple, romantic reveal over a cosy dinner. Invite them out, or cook something delicious yourself. The atmosphere setting, which is your job here, becomes the backdrop. At the right moment, when you have their full attention, look into their eyes and tell them they are going to be a dad. Your line can be clever, something that makes them think for a second before it all clicks.
- Traditional options include a baby announcement sock, tiny shoe, body with a slogan, an ultrasound picture, personalised keepsake boxes with baby bits, handmade pieces, or adorable crochet baby clothes that carry sentimental value. Wrap these sweet items beautifully and place them on their pillow in the evening, or hand them over in person.

- If you love making things and your partner loves sweets, surprise them with a gorgeous cake. Alongside a cute inscription, a marzipan or sugar paste baby shoe or swaddled baby can nudge them toward the penny drop moment. Chances are they will grasp the purpose of the surprise cake immediately. You could also make a fortune cookie to offer after dinner, with a short but spot on line inside.
- If a holiday is approaching, like Christmas, their birthday, or your anniversary, and you feel you can patiently wait for the occasion, then this time the gift can be your baby news. There is nothing lovelier or more moving. Pop a heart warming baby keepsake into a gift box, there are so many small items you can buy for this moment.
- So many personal ideas can come to mind depending on where your shared humour begins, or what moves you most. If they usually do the shopping, you could slip an item onto the list like a newborn size 56 baby body or a feeding bottle. Timing matters here, make sure they read the list when you are there too, so you can see the first reaction and they can pull you into a hug.
- Some people love quick, punchy reveals. If that is you, picture this. As your partner heads out to work in the morning, cuddle up to them and, alongside a kiss, say we love you, or say we love you Dad. In the first version they might need a few seconds for the meaning to land, in the second you will very likely get an instant bear hug.
- Words are not essential either. Place their hand on your tummy in a quiet moment and simply hold their gaze, say nothing. You could also greet them in the evening wearing a T shirt with a cheeky line like only 9 months to go, and watch how long it takes for the hint to land.
- Fancy setting a mini adventure. Hide objects and clues around your home that lead them to the final spot, where a heartfelt message is waiting.
- You can share the good news in your own communication style too, with the humour that is so you as a couple. However you do it, believe us, they will be walking on air.
Do you like traditional touches
Then you are probably a fan of classic surprises. Little cards, postcards, tiny shoes and socks, ultrasound images, and beautiful handmade items or crochet baby clothes always make an impact. If you plan with these, you can be sure your loved ones will understand instantly what is going on when they see them. That is one of their advantages too, because you do not always want to announce the big news in a roundabout way to every relative.
Expecting twins
An ultrasound photo often makes things simpler, whether both babies are clearly visible or not. If they are, the reaction will be priceless, that is it really what I think it is moment. If not, add a witty line to the picture once the big news is out, for example unfortunately only one of them shows up in the photo.
You can also buy cute slogan bodies in pairs that belong together and only make sense when read side by side. Similarly, a photo with two pairs of tiny shoes can be a big surprise.
A social media favourite is the equation style image, where you add up family members and the result at the end is plus two.
Is it a girl or a boy

Balloon reveals are often popular. If you are hosting a baby shower where you want to announce your baby’s sex, fill an opaque balloon with pink or blue confetti and pop it at the right moment. Everyone will be on the edge of their seat.
You can also order a cake with pink or blue sweets hidden in the centre that tumble out when you slice it. If you want to tell your partner the sex, a pink or light blue decorated fluffy cake will get the message across straightaway.
If you would like to learn the sex together with your guests, you can ask the sonographer to place the information in an envelope and give it to the family member who is planning the party. That way the moment will be huge for you too, that is a promise.
Announcing on social media, touching or witty, even funny
We usually share the good news online with wider acquaintances. There are lots of clever downloadable visuals for this, though many people use their own photos. You could book a pro shoot with your partner as you both cradle your bump. You can add cute props, for example tiny shoes placed next to yours, or, if you are keen walkers, a tiny rucksack in your hands. The key with social media is that the viewer recognises the message immediately, or at least senses that something is up.
On holiday, you could write a smart message in the sand, and many people share an ultrasound image or a lovely graphic with a sweet caption.
If you feel you do not want to post your news on your social channels because it crosses your privacy line, then do not share anything at all about the two of you. It is your call.
The less is more idea

When announcing a pregnancy, the focus does not have to be on the biggest possible trimmings. The happy news is what matters, and it is not worth drowning it in over the top touches. Faces, glances, feelings, joy, hugs, these are the most genuine parts. If you prefer simple solutions, that is perfectly fine, even without extras one of the most beautiful moments of your life is ahead.
Let everyone fully live the moment
When you announce the big news, together or on your own, give everyone time to feel that rush of emotion, surprise, tenderness, joy. This is the most wonderful part of the whole surprise, this is why we want to make it even more special.
You have probably imagined the reaction already, maybe you can even predict how certain loved ones will respond, tears, hugs, cheers, squeals, smiles, which only makes the wait more exciting.
Sources:
NHS - Finding out you are pregnant, section on telling people.
Tommy’s - How to announce you are pregnant.